Our Philosophy

Collect moments, not things

Nobody needs another adventure, yet you’ll never regret the ones you take.
Because travel is not escape but connection. It's a way of meeting life with an open heart. A suitcase can’t change your life, but the journey might.
BACHA is about the art of living curiously, finding wonder in the world and meaning in movement.
We make goods for those who believe in the beauty of going somewhere.

We make goods for people

who are going somewhere

Our Story

A Charming Detour

The adventure began in Paris in 2022 with bags and jackets designed to navigate every condition, day and night.
After several drops and pop-up stores on both sides of the Atlantic, the brand found its way to New York.
The journey continues, guided by the same curiosity and taste for movement that inspired its beginnings.
We stand by a simple truth: every great adventure begins with a single step.

Our Mission

Equipped for Life

Our designs are an invitation to go far and live fully.
Each piece is built to last, crafted with care and precision from premium materials. Every detail serves a purpose, every choice reflects intention.
Traditional craftsmanship meets modern engineering to create objects that are both strong and refined.
They are companions made for a life in motion, ready to follow you through land, sea, and sky.

Our Pledge

Explore Deep, Care Deeper

We know it’s a wonderful world, one that deserves care as much as curiosity.
Since day one, BACHA has sought better ways to put sustainability into practice.
We use natural fibers and recycled or recyclable materials whenever possible, choosing partners who share our values and creating pieces designed to endure rather than be replaced.

Where stories begin

and begin again

Our Community

Together We Will Go Far

Every story is human-made, and BACHA is one of them.
From the artisans who shape each piece to the travelers who bring them to life, our world is built on human hands and shared spirit.
We believe in craft, collaboration, and care — the quiet values that turn objects into companions.
The journey continues with everyone who carries a piece of it.

Every object tells a story. Choose the ones worth keeping!

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